Step two is giving them a decent reason to do so.
![client base online client base online](https://trestechnologieshelp.zendesk.com/hc/article_attachments/4403426545043/mceclip6.png)
Your time is better spent on folks whose daily habits include scrolling on social.Īsking people to follow you on social media is step one. If they don’t use social media and don’t want to, well, then there’s no sense trying to convince them. If they’re active on social media, they’ll likely be eager to network with you there. Choose your top two or three, based on your brand and where your clients go focus most of your time and attention on those.īuilding up a relevant audience on social media begins with simply asking your current clients to join you on Facebook, Instagram, etc. You don’t have to be on every channel: Twitter, Facebook, Pinterest, Instagram, Snapchat, LinkedIn, Periscope, YouTube, Vimeo and whatever new network might be blowing up on the web or mobile this month. You can always repurpose content across several apps/sites. Being active on multiple platforms allows you to reach a wider audience. That said, and with some exceptions, you’ll likely find that your social strategy works best when you use multiple platforms (i.e., not just Snapchat or just Facebook). Keep using the platforms you like best for your own enjoyment, but, for building a client base, meet your clients/prospects where they go. Maybe they prefer Facebook? (Ask them to find out.) Let’s say Snapchat is your go-to social network, but you aren’t seeing many snaps and friend-adds from existing clients. It’s OK to frequent your favorite social platforms, but you might find that your heaviest lifting in terms of marketing happens on entirely different platforms: the ones your clients use most.
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Here are five ways to get more clients to meet you on social while also attracting new prospects there.
![client base online client base online](https://clientbaseonline.trams.com/1M39/images/cbo_splash.png)
It’s possible to build a strong client base via social media, but like any type of fitness marketing, it requires time and a little strategizing.